In sound, an echo is a signal that comes back again and again.
Business has echoes too. The same task every Monday. The same client question answered for the hundredth time. The same follow-up that slips. The same post that never gets made. The same mistake in the same step of the same process.
Most people treat echoes as normal. Just part of running a business.
We treat them as instructions. Anything that repeats can be turned into a system. That is where our name comes from.
